You might be seeing
- Blog posts that get traffic but never influence a deal
- A content calendar driven by "what should we post this week?"
- Sales not using any of the content marketing produces
- No visibility in Google or in AI answers (ChatGPT, Perplexity, Gemini)
What's usually happening
Content gets planned around keywords or trends instead of the buyer's journey. There's no line from a piece of content to an opportunity, so it's treated as a cost, not a growth engine.
How we do it
- Research buyer questions from search demand, sales calls, reviews and communities
- Map topics to journey stages and personas
- Prioritise by pipeline potential, not only search volume
- Design pillar pages, clusters, thought leadership and sales-enablement content
- Set up a production system: expert briefs, writing and editing, distribution, with AI used only where it speeds things up without lowering quality
What you get
- Content audit
- Buyer-question research
- Topic cluster map
- 90-day editorial calendar
- 10 SEO/GEO content briefs
- Thought-leadership angles for leadership
- Distribution plan
- Content → pipeline measurement setup
Proof: I turned buyer search-demand research into a landing-page strategy where a single organic visitor became a major sales-qualified opportunity.
Timeline
3 weeks (strategy) · ongoing production (retainer)
Success looks like
Content shows up in the deals: tracked content touches on opportunities, rising organic and AI-search visibility, and sales sharing your content unprompted.
Ways to engage
One-time project
Strategy + calendar + 10 briefs
Monthly retainer
Strategy + 4–8 pieces per month + reporting
Annual contract
Full content engine incl. whitepapers & research
Key takeaways
- Plan content around buyer questions and journey stages, not only keyword volume.
- Structure content so AI assistants can quote and cite it (GEO), as well as for Google (SEO).
- Measure content by its influence on opportunities, not page views.
Pairs well with
Frequently asked questions
What is a B2B content strategy?
A B2B content strategy is a plan for which topics, formats and channels will move ideal buyers from problem-aware to sales-ready. It links search demand, buyer questions and sales conversations to pipeline goals.
What is the difference between SEO, GEO and AEO?
SEO helps pages rank in search engines. AEO (answer engine optimization) structures content so it is chosen as the direct answer in featured snippets and voice search. GEO (generative engine optimization) makes content likely to be cited by AI assistants such as ChatGPT, Gemini, Perplexity and Claude.
Does Dominize write the content as well as the strategy?
Yes, on retainer. Strategy-only is also available.
How fast does a B2B content strategy show results?
Sales-enablement content works immediately. SEO typically takes 3–6 months.
Written by Manika Gupta · Last updated 2026-10-13