You might be seeing
- Every rep pitching the product differently
- Deals lost to the same competitor for the same reasons
- Sales decks and one-pagers that nobody opens
- Long ramp-up time for new reps
- Marketing and sales disagreeing on what makes a good opportunity
What's usually happening
Sales materials are usually made one request at a time, without a shared view of the buyer, the competition or the sales process. Reps end up building their own versions, and what they learn in deals never makes its way back into marketing.
How we do it
- Review won and lost deals, call notes and current sales materials
- Map the sales process and the questions buyers ask at each stage
- Build sales plays for each priority segment and use case
- Create battle cards and objection handling from competitive intelligence
- Write the pitch narrative and update decks, one-pagers and email templates
- Train the team and set up a simple way to keep content current
What you get
- Sales plays by segment
- Competitor battle cards
- Pitch narrative & first-call deck
- Objection handling guide
- One-pagers and case-study templates
- Email and follow-up templates
- Training session and enablement hub structure
Timeline
2–4 weeks (one-time) · monthly content refresh and new plays (retainer)
Success looks like
Reps tell one clear story, win rates improve against key competitors, and new hires get up to speed faster.
Ways to engage
One-time project
Core sales kit, battle cards and team training
Monthly retainer
Ongoing plays, content updates and win-loss insights
Annual contract
An embedded product marketing and enablement partner
Key takeaways
- Build enablement from real won and lost deals, not from opinions.
- Give reps plays and battle cards for each segment and competitor, not one generic deck.
- Keep content current, and feed what sales learns back into marketing.
Pairs well with
Frequently asked questions
What is sales enablement?
Sales enablement is the work of giving sales teams the knowledge, content, tools and training they need to sell effectively, such as sales plays, battle cards, pitch decks and objection handling.
What is a sales play?
A sales play is a repeatable approach for a specific situation, such as a target segment, use case or competitor. It sets out who to target, what problem to lead with, the key messages and the next steps.
What is a battle card?
A battle card is a short guide that helps reps compete against a specific competitor. It covers how they position themselves, where you win and lose, and how to respond to common claims.
Do you train the sales team?
Yes. Every engagement includes a working session with the team, so the materials are understood and actually used.
Can you use AI to keep enablement content current?
Yes, as an added capability. We can set up AI-assisted research and alerts that flag competitor changes, so battle cards stay up to date.
Written by Manika Gupta · Last updated 2026-10-20