You might be seeing
- Good traffic, but almost no demo requests
- Landing pages for ads that convert below 2%
- Rankings dropping, and no presence in AI search answers
- A slow site, a confusing navigation, or unclear calls to action
What's usually happening
Websites get designed for the company, not the buyer. Pages answer "what we do" instead of "what you're struggling with," and there's no testing culture to learn what actually converts.
How we do it
- Run a technical SEO and Core Web Vitals audit
- Check AI-search (GEO) visibility for your category questions
- Analyse conversion with heatmaps, session recordings and funnel drop-offs
- Rewrite messaging and CTAs for key pages
- Prioritise an A/B test roadmap, then implement and measure
What you get
- Technical SEO audit
- GEO visibility report
- CRO audit (heatmaps, recordings, funnel)
- Page-by-page recommendations
- Rewritten key pages & landing pages
- Schema markup
- A/B testing roadmap
Timeline
3 weeks (audit + quick wins) · ongoing testing (retainer)
Success looks like
More demo requests from the same traffic, higher rankings for buying-intent keywords, and your brand cited in AI answers.
Ways to engage
One-time project
Full audit + quick-win implementation
Monthly retainer
Monthly A/B tests, SEO/GEO improvements, reporting
Annual contract
Always-on growth program for the site
Key takeaways
- Treat the website as the hub of the pipeline, not a brochure.
- Optimise for three things: being found (SEO/GEO), being understood (messaging) and being chosen (CRO).
- Use a testing roadmap so improvements are proven, not guessed.
Pairs well with
Frequently asked questions
What is conversion rate optimization (CRO)?
CRO is the practice of increasing the percentage of website visitors who take a desired action, such as booking a demo, by improving messaging, page structure, calls to action and user experience, and validating changes through testing.
How do I get my website cited by ChatGPT or other AI assistants?
Publish clear, answer-first content on your core topics. Use structured data and consistent facts about your company. Build credible third-party mentions. Make sure AI crawlers are allowed to access your site.
Which website platforms do you work with?
WordPress, Webflow, HubSpot CMS, Next.js and most modern stacks.
Do you need developer access to optimize our website?
For implementation, yes. The audit only needs analytics access.
What if the site needs a full rebuild?
We'll tell you honestly. See Wb, Create my website.
Written by Manika Gupta · Last updated 2026-10-13