You might be seeing
- Pipeline targets missed for two or more quarters, and nobody agrees why
- Marketing and sales blaming each other's numbers
- A product that customers love but new buyers don't "get"
- Lots of tactics running, and no clear priority
What's usually happening
Symptoms appear in one place but start somewhere else. Low conversion is often a positioning problem. Poor lead quality is often an ICP problem. Slow execution is often an operations problem. Without a diagnosis, teams treat symptoms and stay stuck.
How we do it
- Intake: a 45-minute discovery with leadership, plus access to your data
- Review: a review of your website, messaging, campaigns, CRM funnel, sales materials and competitors
- Diagnosis: a scored assessment across 6 systems: ICP, Positioning, Demand, Conversion, Sales Enablement, Ops/AI
- Plan: a prioritised 90-day plan of quick wins, core fixes and the long game
- Readout: a 60-minute session with your team
What you get
- GTM Health Scorecard (6 systems)
- Cause → effect map
- Funnel leak analysis
- Competitive snapshot
- Prioritised 90-day action plan
- Recorded readout
Timeline
2 weeks (one-time) · ongoing quarterly re-diagnosis (retainer and annual)
Success looks like
Your leadership team agrees on the top 3 problems, in order, and knows exactly what to do on Monday.
Ways to engage
One-time project
Full diagnosis + 90-day plan
Monthly retainer
Diagnosis + monthly progress reviews and course-correction
Annual contract
Quarterly re-diagnosis, embedded GTM advisor, priority access
Key takeaways
- Pipeline problems usually start upstream of where they show up. Diagnose all six GTM systems before changing tactics.
- The output is a scored GTM Health Scorecard, a cause → effect map and a prioritised 90-day plan.
- It is the recommended starting point for every other Dominize engagement.
Pairs well with
Frequently asked questions
What is a GTM diagnostic?
A GTM diagnostic is a structured audit of how a company finds, convinces and converts buyers. It scores six systems: ICP, positioning, demand, conversion, sales enablement and operations. It identifies which one is limiting pipeline, and recommends what to fix first.
How is a GTM audit different from a marketing audit?
A marketing audit reviews channels and campaigns. A GTM audit reviews the whole system from market definition to closed revenue, including sales enablement, data and operations, because most pipeline problems cross team boundaries.
Is this the same as the free GTM Scorecard?
The free check gives you an instant, self-reported read. The GTM Diagnosis is a deep, evidence-based audit using your real data.
What access do you need for a GTM diagnosis?
Read-only access to analytics, CRM reports and sales materials. An NDA is signed first.
Can the GTM Diagnosis be credited toward a larger engagement?
Yes. If you continue with a full engagement within 30 days, the diagnosis is credited toward it.
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Written by Manika Gupta · Last updated 2026-10-13